Unembossed die-cut lids broaden business horizons

Our company participated in the IV Export Forum “Dairy Belarus”. Belarus is one of the five biggest dairy exporters in the world. At the forum, representatives from Tula were presenting premium packaging that could help enhance the country’s success in dairy export.

Bright and modern-looking packaging is meant to increase the attractiveness of a product among customers. Head of the Food Packaging Department, Oleg Gromov, shared our clients’ success stories of using unembossed die-cut lids with other visitors. The next step is switching to PET die-cut lids that provide even more design advantages. It’s a European trend that can help producers from Belarus strengthen their positions.

Consolidating the marketing policy – is the key point for the country producing more than 7.5 tons of dairy per year. Local ventures are looking for new exporting opportunities and are highly interested in Arab and African markets. To conquer them, they need more aggressive advertising and active promotion for their brands. The offer made by the Packaging Factory MILK at the forum is the most timely, and several leading participants will be looking into it.